Do you know which Croatian products are a hit in the world and the region? One of our sweets is so loved by Saudis that they think it is their own brand

Photo: Kraš

Thanks to the loyalty of its consumers, Kraš is today the leading confectionery industry in the area of south-eastern Europe.

With our products we are relevant in the region, where consumers also recognise and love them, but they are also found on shelves around the world. Thus, since 1979 we have been exporting halal Nougat wafers to Saudi Arabia, where they enjoy great popularity – say Kraš. Kraš annually exports five thousand tonnes of its halal wafers to Saudi Arabia, with which it is a convincing leader on the market. Halal wafers are, in fact, so entrenched on the Saudi market that Saudis consider them a national brand.

Photo: Davor Puklavec /PIXSELL

Bajadera, as soon as it came onto the market in 1954, became one of the most famous pralines in this part of Europe. Even if it is not wrapped in its recognisable packaging, research has shown that based on the shape of the praline alone, 90% of consumers will know it is Bajadera, Kraš’s most famous brand.

Photo: Kraš

Ki-Ki candies for more than 80 years have been presented to generations under the slogan “Bilo kuda Kiki svuda” (“Wherever you go, Kiki is everywhere”), which was invented by the writer Ratko Zvrko, then a high school student. In order to give them a new interesting life in more recent history, the Kiki monsters were created.

Photo: Kraš

Domaćica, on the other hand, is a family favourite, which once gained planetary fame thanks to footballer Ivan Rakitić, who published a photograph in which he shared it with his then club colleagues from FC Barcelona. Rakitić’s spontaneous campaign, which even grew into that footballer’s engagement during the FIFA World Cup, launched it through the front door – and globally. And it is precisely the 23% chocolate in its composition – and that with 48% cocoa solids – that makes Domaćica irresistible, Kraš would say. In order to further maintain its position as the confectionery leader in this area, Kraš follows trends and continuously expands its product range, so this year we are also preparing novelties – Kraš announced.

Photo: Josip Regović/PIXSELL

Source: [https://www.vecernji.hr/vijesti/znate-li-koji-su-hrvatski-proizvodi-hit-u-svijetu-i-regiji-jedan-od-njih-saudijci-smatraju-nacionalnim-brendom-1768834?page=9](https://www.vecernji.hr/vijesti/znate-li-koji-su-hrvatski-proizvodi-hit-u-svijetu-i-regiji-jedan-od-njih-saudijci-smatraju-nacionalnim-brendom-1768834?page=9)