Josipa Jutt Ferlan / Panelistica at Business Forum 2026.

Hotel Management | Hotel Project Development | Investments and International Hotel Brands

Josipa Jutt Ferlan is an experienced manager in the hotel industry with more than 20 years of experience in hotel management, business development, investments, and the strategic positioning of hotel brands.

Over the course of her career, she has held senior management positions with responsibility for hotel operations, financial results, the development of business strategies, and the delivery of hotel projects for international brands.

In recent years, she has played a significant role in expanding Hilton's hotel portfolio in Croatia, taking part in the development and positioning of several hotel properties within different Hilton brands. Her experience encompasses hotel acquisitions, greenfield projects, renovations, and conversions of existing properties, as well as the preparation and opening of new hotels and long-term strategic management of hotel assets.

Her understanding of the connection between operational management and investment development in the hotel industry is particularly noteworthy. Through her professional work, she is focused on creating long-term value for owners, investors, guests, and tourist destinations.

Her expertise encompasses strategic planning, hotel project development, brand positioning, operational performance, hotel contract negotiation, and increasing the value of hotel assets.

Tourism & New Investment Opportunities
At the Business Forum 2026, Josipa Jutt Ferlan will bring the perspective of hotel management and international investment development, with particular emphasis on the potential of the hotel sector, the development of new hotel projects, international hotel brands, and investment opportunities in tourism infrastructure.

Meet Josipa Jutt Ferlan at the Business Forum 2026
Join us on 12 November 2026 at the Novotel Zagreb hotel and take part in discussions about the future of tourism, hotel investments, and new business opportunities.
Register for the Business Forum 2026: https://businessforum.hr/hr/registracija